Case Study
Soft-Rebrand through New Web Design
RAZZINO ASSOCIATES, New Jersey (2022)
Situation:
Janelle Razzino, the Founder and Proprietor of Razzino Associates, NJ, has spent over three decades promoting top-tier executives to premier positions in the tri-state and greater Metro New York areas.
Challenge:
The existing website for Razzino Associates was professional yet simplistic, falling short of reflecting Janelle's energy, enthusiasm, and dedication. Janelle knew the need for rebranding, yet she was uncertain if anyone could truly capture her unique persona and working style.
Strategy:
Reviewed current brand and its perception in the market, defined brand identity and unique selling proposition
Streamlined logo and tagline, updated color palette, typography, and other visual elements to match the new brand identity, and aligned tone and style of written content with the brand identity
Redesigned website, reflecting new branding in its design, content, and user experience
Tracked audience response and made necessary adjustments
Results:
✔️ Boosted traffic to the website
✔️ Produced new clients and increased candidate portfolio
My website is .....WOW !!! Since Dagmar came on the scene, my "visits" have been through the roof which has produced some great clients and so many more candidates. Dagmar gave me new life, able to bring out the energy, enthusiasm and dedication that depicts my executive search firm. I was uncertain if anyone could truly capture our unique persona and style........well......DAGMAR TRIPPEN did!
And please visit us to take a look at Dagmar's extraordinary branding.
Janelle Razzino
