Public Relations
What is PR?
“PR is about influencing, engaging, and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of a person or organization.”
Public Relations Society of America (PRSA), 2024
THE PRESS:
Where Stories start - and how they’re told.
Media Relations:
Know your writers, editors, bloggers, and influencers and cater to their needs - so when a story needs telling, they actually listen.
Media Placement:
Research, figure out the best coverage - print, digital, broadcast, podcast, TV-interview,
and place your client strategically.
Media Inquiries:
Often journalists work on something specific and ask for help. So, when the press
comes calling, have your (matching) client story at hand, fast, accurate, and on brand.
OTHER “RELATIONS” IN PR:
PR goes beyond the Media.
Community Relations:
Partner with schools, or cultural organizations to extends your impact and build credibility and real-world trust - and, bonus, gives you great sharable content for social.
Investor Relations:
Keep your investors in the loop - especially when things get messy -to build long-
term confidence and keep the backing strong.
Product Relations:
Get your product reviewed by the right people (think Wirecutter, niche blogs) to
drive credibility, buzz, and sales.
CRISIS MANAGEMENT:
The best response starts before the crisis does.
Social Listening:
Keep an ear to the ground. Know what’s being said online - and jump in (gracefully) to
guide the narrative, answer questions, or shut down misinformation before it spreads.
Crisis Communications:
Make a plan BEFORE the horses have left the stable. Things go wrong - fast. A client
should always be ready to handle public backlash quickly and authentically.
Internal Communication:
Your team shouldn’t hear it from Facebook. Keep them informed and aligned, because
what’s said inside affects what shows up outside. Reputation starts in-house.
STRATEGIC PARTNERSHIP:
Because alignment with the right people says more than any press release.
Corporate Alliances:
Think long-game alliances with like-minded brands. Co-create, co-promote, and
show up stronger together - whether it's a campaign, event, or content series.
CSR & Nonprofit Collaboration:
Where purpose meets PR. Partnering with nonprofits isn’t just feel-good - it tells the
world what your brand stands for, and gives people a reason to root for you.
Strategic Sponsorships:
You bring the funding or platform, they bring the audience. From cultural events to
industry forums, it’s all about showing up where your brand matters - and being
seen in the right light.
EVENTS:
Early Planning. Big Moments. Real Visibility.
Grand Openings and Anniversaries (local):
Start early. Build anticipation. Invite key partners, VIPs, and your community. From
ribbon cuttings to milestone celebrations - get attention and share the story across all
channels.
Conferences and Trade Shows:
The media’s already there - make it count. Host a focused press moment, line up
interviews with your executive team, and get them on the expert panels.
Product Launches (not local):
Create buzz with a standout location, interactive experience, and a sense of
anticipation. Think drumroll moments, influencer invites, and a little star power.
THOUGHT LEADERSHIP:
Putting your expertise in the spotlight.
Speaking Opportunities:
Step into classrooms, expert panels, or industry forums. Share what you know,
shape the conversation, and be seen as the go-to in your field.
Awards & Nominations:
Recognition that travels. The right award tells your story before you even walk in
the room.
Industry Rankings & Listings:
Appear in the “Top 10” lists, “Who’s Who” directories, or trend reports that decision-makers pay attention to. It’s third-party validation at scale.
GROWING PR SUCCESS:
Strategic visibility is like planting a vegetable garden.
1.Choose your crops – What do you want to be known for?
2.Scout your soil – Where will your story thrive?
3.Prepare the ground – Build relationships and credibility.
4.Plant the seeds – Share your message.
5.Nurture consistently – Follow up and stay engaged.
6.Handle pests – Manage crises and protect your reputation.
7.Harvest – Celebrate earned media and visibility.