Blog: My 2 Cents of Sense.
From Ballroom to Online Giving
For decades, the annual gala was the lake that filled a nonprofit’s year: beautiful, deep, and filled once. Then the ballrooms closed.
A look back at how the pandemic changed fundraising for nonprofits, what virtual events could and couldn’t replace, and why the smartest organizations now keep the lake and build the river: many drops, from many places, flowing all year.