BEYOND THE PRESS RELEASE
Every business has a story. Usually, more than just one.
Let’s find which of your stories are worth telling—and who needs to hear them. For more visibility, credibility, and trust with the right audience.
A press release in an inbox isn’t a
PR strategy.
A sound PR strategy is customized, targeted, and uses a variety of opportunities to get you noticed.
Media coverage, podcasts, trade shows, sponsorships, ribbon cuttings, product launches, awards, and community engagement all create different ways for the right people to discover your business.
For more than 35 years, I’ve developed and promoted stories across industries, markets, and countries—from Tiffany & Co. in Europe to entrepreneurs and small businesses here in New York’s Capital Region.
Most of the work happens before anyone sees the result.
PR IS A MARATHON, NOT A SPRINT.
Real PR is like growing a garden: doing the groundwork, planting the seeds, nurturing, and waiting patiently. Then a journalist calls and you have 48 hours to be ready. That’s the harvest.
01
foundational work
Get PR-Ready
Flat fee · One-off
A journalist calls tomorrow. Would you be ready?
Let’s get your story, online presence, and response plan ready before the opportunity—or the crisis—arrives.
Get PR-ready before the callA reporter asks for a quote by the end of the day. You have a logo and a mission statement from 2019. That’s the moment PR is won or lost—and it was decided weeks before the email arrived.
This is what I do for you.
Your story, ready to tell.
I write your professional bio, company history, and case studies so a journalist, partner, or customer can understand what you do and why it matters.
An online presence that supports it.
I review your website, LinkedIn, listings, profiles, and reviews, then address the gaps and inconsistencies a journalist would find first.
A plan before the fire starts.
I map out who responds, what they say, and when, then prepare your team to act. A crisis is hard enough without an improvised response.
02
behind the scenes
Keep Nurturing
Monthly flat fee or retainer
Good opportunities shouldn’t pass you by because you’re busy.
You run the business. I watch for the right openings and do the work to get you in the conversation.
Put your PR opportunities on my deskWhile you run your business, I’m watching for where you belong—in the media, in your industry, and in the conversation.
This is what I do for you.
Find the right openings.
I monitor media and podcasts, follow journalist requests, research awards and speaking opportunities, and look for partnerships worth pursuing.
Put your story in the conversation.
When there is a relevant fit, I shape the pitch and make the approach. I handle incoming requests, prepare talking points, and debrief after interviews.
Keep an eye on your reputation.
I listen to what is being said about you and plan responses that build trust and reinforce your position.
03
Planned Projects
Seize the Occasion
Scoped · Quoted per event
The best time to start was months ago. The next best time is now.
You have a milestone coming. Let’s give it the planning, story, and follow-through it deserves.
Planning your occasionA milestone is coming: ten years in business, a new location, a product launch. It deserves more than three sentences in the next newsletter.
This is what I do for you.
Give the milestone a story.
A new location, anniversary, product launch, or fundraiser needs a reason for customers, partners, the community, and media to care. I find and shape that story.
Plan the occasion from beginning to end.
I develop the budget and timeline, prepare the spokesperson, coordinate invitations and media outreach, and manage the details that make the experience work.
Make it last beyond the day.
I plan the follow-through so the occasion creates material for further conversations, customer contact, social content, and PR.
WHERE DOES YOUR PR NEED TO START?
Your business has a story. Are the right people hearing it?
If you’re unsure what needs to happen first, let’s look at where you stand, who you want to reach, and what’s coming up for your business.