THE BUSINESS OF DOING BUSINESS
Practical perspective for owners who have enough generic advice.
Strategy, visibility, operations, brand, PR, and the occasional lesson from Argentine Tango.
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What Is Your Carb?
Crossing a marathon finish line looks like one triumphant moment. It is actually months of training, pacing and fuel.
Business is the same. Launching feels like a sprint, but staying in the race takes endurance, and endurance takes fuel. So what is your carb? How to sustain business growth when a founder’s own drive is no longer enough.
Social Media - Every Ping Needs a Pong
If social media had been invented as a one-way tool, we might have called it Ping-Ping: endless signals sent into the void.
Instead we borrowed the name from a sport that only gets interesting when the ball comes back. So why do so many businesses just keep serving?
A look at social media engagement for small business, and why every ping needs a pong.
Exit Gracefully (or Awkwardly), but Exit.
Every theater has exit signs, and nobody calls that pessimism. So why do so many of us run a business, a partnership or a client relationship with no exit marked at all? If you were raised to persevere at any cost, you may not even see the door.
A candid look at when to walk away from a client, what staying too long really costs, and why leaving is a leadership move, not a defeat.
We need an exit strategy.
From Ballroom to Online Giving
For decades, the annual gala was the lake that filled a nonprofit’s year: beautiful, deep, and filled once. Then the ballrooms closed.
A look back at how the pandemic changed fundraising for nonprofits, what virtual events could and couldn’t replace, and why the smartest organizations now keep the lake and build the river: many drops, from many places, flowing all year.