Services

Branding you as an individual or your new company is an exciting venture into uncharted territory. Re-branding can be even more exciting as it means leaving the safe waters of many years.

In both cases, the protocol is the same. I have helped many entrepreneurs to (re-)evaluate:

• Your name and, often completely underestimated, your domain and social handles - who are you, and who do you want to be in 1 or 5 years?

• Your bio, core values, and unique selling proposition - why you?

• Your product or service portfolio - what will this do for your customer, donor, or member?

• Your target audience and target market - who needs your services or goods?

• And your go-to-market blueprint that lays out actionable steps on how to launch your venture

Once we have checked all these boxes, it’s time to find your overall brand design: signature color, fonts, logo, and theme.
With all of this in hand, you are ready to launch your website, social media strategy, and digital marketing.

Your website is your virtual Brick and Mortar store or office. This is the first place your stakeholders will visit to connect and determine if they'd like to collaborate with you.

And like any Brick and Mortar, you need a solid architecture, a captivating shop window, an inspiring product selection, and a structural layout that lets your customers easily explore, find more, and engage.

We will conduct a comprehensive website audit if you already have a web presence. If you don’t, we’ll start from scratch. Either way, when working with me, you will get

• An innovative web design that is clear, concise, and inviting and conveys our brand

• Content that speaks to your audience and not to bots

• Blogging that boosts your SEO

• An e-commerce section that features your products or services and is linked to payment platforms or scheduling

• Links to your social media accounts

To ensure you remain competitive, I provide straightforward maintenance services to keep your content relevant and your visual design fresh.

With over 130 social media platforms available and even more emerging, it can be challenging to determine which one best suits your needs. Additionally, maximizing your ROAS in social media can be complex.

The primary goal of a social media strategy should be to engage with your audience and cultivate an active community. Simply posting won’t do it. For example, it may be time to rethink your strategy if you have 225,000 followers but receive only 5 likes or comments.

We’ll create an effective social media strategy for you that includes

• A comprehensive social media audit - where are you now (and where should you be but are not)?

• A clearly defined target audience and the platforms on which you can best reach them - where do you need to be to target your ideal customer?

• A strategic social media calendar and the tools & skills you need to put it into action - how do you convert from posting to interaction?

• A distinctive format and design for your posts - how do you visually stand out?

• Meaningful and entertaining content curated to the expectations of your audience - how do you add stickiness to your reader?

Finally, I will equip your team with the skills and knowledge needed to excel in conversational marketing, ensuring they can engage meaningfully and build a strong community on social media.

The digital world provides a vast amount of opportunities for cross-channel marketing activities. What tools and technologies will work best for you?

Together, we will create the just-right multichannel program that can grow with you over time. Your menu may include the following:

• Social Media Marketing (SMM) like Hootsuite to increase brand awareness and drive traffic to the website.

• Search Engine Optimization (SEO) like SEMrush to boost organic search rankings and build credibility.

• Search Engine Marketing (SEM) like Google Ads to target specific audiences and amplify visibility on search engines.

• Email Marketing like Mailchimp to deliver tailored content to your audience, or Klaviyo for automated drip email sequences such as abandoned cart reminders to enhance conversions.

• Marketing Automation like HubSpot to centralize marketing tasks and maximize productivity.

• Content Marketing like using Generative AI to create relevant and consistent content and engage the audience.

• Analytics and Data Analysis like Google Analytics to measure performance accurately, gain vital insights about customer behavior, and optimize strategies.

• Paid Ads like Instagram or display ads to boost brand exposure and fill the sales funnel with high-quality leads.

• Customer Relationship Management (CRM) Tools like Salesforce to manage existing customer relationships, identify potential sales leads, and ultimately drive revenue growth. 

• Graphic Design and Multimedia like Adobe or Canva to amplify visual impact and convey coherent brand identity across various channels..

Getting everything right from the get-go saves time and resources. Together, we'll define your goals and measure your progress meticulously, making sure we're on the right track for your business to thrive and your revenue to climb.

Your marketing may be ever so brilliant - but if your operations don't support your brand promises, trust can be quickly eroded, leading to negative reviews and customer dissatisfaction. That's why an honest inventory is a crucial first step in any business transformation.

We'll conduct a thorough evaluation of your customer or donor journey, paying close attention to their experiences, reviews, pain points, concerns, and expectations.

From these insights, our actions will include:

• Developing quality standards and enhancing customer service

• Streamlining logistics and optimizing processes

• Implementing innovative technologies, skills, and standard operating procedures (SOPs)

• Building a robust infrastructure, including databases and archives

• Identifying talent and fostering functional capabilities within our team

After transforming your business practices and boosting efficiency, we'll realign your brand messaging to ensure it reflects the exceptional customer experience we’ve created together.
Ultimately, this leads to satisfied customers who advocate for your brand and business.