Portfolio

RIVER VALLEY REGIONAL YMCA LOCK HAVEN BRANCH, PA

The Lock Haven YMCA Branch (1,100+ members) in Central PA had an urgent requirement to raise $880K for a capital campaign to restore their pool facilities.

Challenge:

The district executive director enlisted my help. My mission was to inspire the CEO about the potential of digital fundraising methods and subsequently to take the responsibility to strategize and spearhead the "public phase" of the campaign.

Strategy:

• Devised a multi-channel off- and online strategy, created key new content, and drove an email marketing initiative

• Conceptualized (creative & content) and executed a traditional newsletter mailing (print) 

• Branded the campaign, creating and distributing posters and banners throughout the community 

• Designed and rolled out an impactful social media campaign on Facebook 

• Ignited a public relations campaign featuring personal stories from stakeholders, published weekly on the local newspaper's front page to boost community awareness 

• Provided guidance and mentorship to three directors

Results:

✔️ Secured 30% of total corporate and individual donations in just three months, attaining TIER 1 = $280K within 7 months
✔️ Integrated new tools such as Slack, Google Workspace, and Canva during the digital transformation process 
✔️ Instilled critical competencies, particularly in strategic social media planning

RAZZINO ASSOCIATES, NJ

Janelle Razzino, the Founder and Proprietor of Razzino Associates, NJ, has spent over three decades promoting top-tier executives to premier positions in the tri-state and greater Metro New York areas.

Challenge:

The existing website for Razzino Associates was professional yet simplistic, falling short of reflecting Janelle's energy, enthusiasm, and dedication. Janelle knew the need for rebranding, yet she was uncertain if anyone could truly capture her unique persona and working style.

Strategy:

• Reviewed current brand and its perception in the market, defined brand identity and unique selling proposition

• Streamlined logo and tagline, updated color palette, typography, and other visual elements to match the new brand identity, and aligned tone and style of written content with the brand identity

• Redesigned website, reflecting new branding in its design, content, and user experience

• Tracked audience response and made necessary adjustments

Results:

✔️ Boosted traffic to the website
✔️ Produced new clients and increased candidate portfolio

NORTH SHORE HOLIDAY HOUSE, NY

North Shore Holiday House is a respected nonprofit organization with a 106-year legacy located on Long Island. They offer tuition-free residential summer camps to local young girls who are economically disadvantaged.

Challenge:

The president of North Shore Holiday House approached me with a request to curate their annual newsletter.

Strategy:

Instead of just crafting a singular newsletter, I identified the broader needs of the organization of 105 years, established a solid infrastructure, amplified marketing capabilities, and significantly boosted brand recognition.

Results:

After managing the organization's Marketing, Communications & Public Relations efforts for 2.5 years, North Shore Holiday House had:

✔️ A streamlined visual identity and cohesive brand standards across all marketing channels
✔️ An updated website and a suite of promotional materials (including stationery, flyers, newsletters, playbills, etc.)
✔️ A social media calendar and growing presence on Instagram (+467%), Facebook, and LinkedIn
✔️ A media strategy and a network of local publishers obtaining multiple articles and full-page features
in regional magazines and newspapers
✔️ A set of diverse donation campaigns repeatedly exceeding the annual fundraising goal of $500K

SUZI TUCKER, CT

Suzi, a leading figure in the field of systemic constellation therapy, had a multi-faceted career for over 15 years as an alternative therapy specialist, educator, writer, and publisher.

Challenge:

When we connected, she was at a point where she felt her growth had stagnated, and she was unsure of how to scale up.

Strategy:

• Conducted a thorough brand audit, revitalized brand identity, and established standards to intensify brand awareness

• Streamline brand identity, set brand standards, and amplify the brand message

• Performed a SWOT analysis, market research, competitive landscape assessment, and customer persona study

• Overhauled product line, distribution channels, and pricing structure

• Provided a strategy and tactics to fuel business growth

Results:

✔️ Using this blueprint, Suzi boosted her ROI by over 60%