Startups

Empowering Sustainable Growth

Launching a startup is thrilling — and exhausting. Founders are visionaries and experts in their field, but building a business takes more than technical brilliance.

That’s where I come in.

As a strategy consultant with decades of experience spanning countries, industries, organizations and functions, I help startups grow smarter — not just faster. I work across disciplines, step in where you need it most, and make sure you’re not just building a product… but building a company that lasts.

Where I Help Most

Startups don’t grow linearly. They leap, stall, pivot, and surge.

Here are four ways I help founders navigate the the biggest challenges and move forward with clarity and strategy:

Most startups can explain what they do. Few can articulate why it matters - or who it’s really for.

I help you define your unique value proposition through competitive analysis, customer insights, and market research. We move beyond "branding" and get laser-focused on your differentiators, carving out a clear and compelling position in the market - one your audience understands and cares about.

1. Market Positioning

Startups don’t fail because their tech doesn’t work — they fail because not enough people buy it/want it.

Too often, early-stage founders are so close to their product that they skip the essential step of aligning their marketing and sales strategy with what real customers actually want/value. Product-market fit isn’t just a milestone; it’s the foundation of everything that follows — growth, investment, and sustainable traction.

2. Product-Market Fit

Getting the check is just the start - keeping the trust is where the real work begins.

I help founders create consistent, transparent communication strategies for investor updates and post-raise engagement. Whether you're preparing for your next round or rebuilding credibility after a tough quarter, I support you in building trust that lasts the long game.

3. Investor Relations

Startups are full of activity, but not all of it moves the business forward.

I bring clarity through business storytelling and strategic roadmapping — helping founders define goals, focus resources, and align messaging with growth priorities, so they don’t burn out doing the wrong things.

4. Strategic Roadmap

  • You Don’t Need a Full Team. You Need the Right Mind.

    I bring the strategic thinking of a CMO, the flexibility of a generalist, and the clarity of a storyteller — exactly when and where you need it most. Let’s make your next phase smarter, sharper, and sustainable.

Case Studies

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Case Studies 〰️

Case Studies

  • PROXIHEALTHCAREUSA INC., New Jersey

    Situation:
    Hired by the Managing Director of the US Branch to build the strategic infrastructure of healthcare biotech startup with headquarters in South Korea and positioned and promoted patented new technology (CPG, life sciences) in the U.S. market.

    Challenge:

    Approach:

    • Analyzed competitive landscape to refine brand positioning and formalize messaging across channels.

    • Conducted a diary study to uncover customer insights, improving SEO, content, and UX for a Shopify website.

    • Designed and launched U.S. website and LinkedIn for employer branding and recruitment.

    • Led strategic content creation for social media, video, and paid campaigns across all platforms.

    • Planned and optimized integrated marketing campaigns using performance data and defined KPIs.

    • Supported PR efforts with bilingual press materials and trade show coordination.

    • Updated product labeling and manuals to meet global compliance standards and managed Amazon content.

    Results:

    • Achieved clear market differentiation and unified brand voice.

    • Boosted SEO and content performance through customer-driven insights.

    • Strengthened U.S. market presence and talent outreach.

    • Grew organic social media following 10x; 220K+ YouTube views in 2 months with VTRs up to 97%.

    • Enhanced campaign ROI through data-driven adjustments.

    • Secured media visibility at major international trade shows.

    • Ensured product compliance and optimized B2B2C sales content.

Quote Source

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Whatever it is, the way you tell your story online can make all the difference.”

Book an appointment.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.