Startups
Build what lasts.
Launching a startup is thrilling - and exhausting. Founders are visionaries and experts in their field, but building a business takes more than technical brilliance.
That’s where I come in.
As a strategy consultant with decades of experience spanning cultures, industries, organizations, and functions, I help startups grow smarter – not just faster. I work across disciplines, step in where you need it most, and keep you out of the 80% of startups that fail within the first 5 years by building a solid infrastructure for sustainable growth.
Because startups don’t grow linearly. They leap, stall, pivot, and surge.
Get smart strategy for the four biggest challenges -
and some hacks accelerators won’t teach.
Most startups can explain what they do. Few can articulate why it matters - or who it’s really for.
I help you define your unique value proposition through competitive analysis, customer insights, and market research. Together, we move beyond "branding" and get laser-focused on your differentiators, carving out a clear and compelling position in the market - one your audience understands and cares about.
1. Market Positioning
Startups don’t fail because their tech doesn’t work - they fail because not enough people buy it/want it.
Too often, early-stage founders are so close to their product that they skip the essential step of aligning their marketing and sales strategy with what real customers actually want/value. Product-market fit isn’t just a milestone; it’s the foundation of everything that follows - growth, investment, and sustainable traction.
2. Product-Market Fit
Getting the check is just the start – keeping the trust is where the real work begins.
I help founders create consistent, transparent communication strategies for investor updates and post-raise engagement. Whether you're preparing for your next round or rebuilding credibility after a tough quarter, I support you in building trust that lasts the long game.
3. Investor Relations
Startups are full of activity, but not all of it moves the business forward.
I bring clarity through business storytelling and strategic road mapping - helping founders define goals, focus resources, and align messaging with growth priorities, so they don’t burn out doing the wrong things.
4. Strategic Roadmap
You don’t need a full team.
You need a generalist.
I’m a generalist by design and by experience: part CMO, part sales leader, part brand strategist, part fundraising expert - with a track record that spans bold launches, brand turnarounds, and bootstrapped builds on shoestring budgets.
I know how to build a strategic infrastructure, hire and grow high-performing teams, and stretch every dollar - without compromising vision or velocity.
I zoom out to set the strategy, zoom in to execute, and roll up my sleeves when needed - because I’ve done it all. From social to operations, fundraising to product, investor relations to trade shows, I’ve been in the trenches across industries, stages, and scales.
A Swiss Army Knife - versatile, resourceful, and built for whatever the challenge demands.
The secret sauce for startups?
Public Relations.
Launching a product - especially one built on new tech, science, or bold ideas - takes more than marketing. It takes credibility.
Startups don’t just need to be seen. They need to be trusted. Especially when your product is rooted in new technology, bold ideas, or breakthrough science, American consumers need to believe you before they’ll buy from you.
That’s where smart PR comes in.
PR builds what paid marketing can’t: trust. It earns attention through credible media, tells your story in ways that resonate, and connects you to the audiences that matter—customers, investors, and partners.
Even without a big ad budget or slick visuals, PR gives you what other channels don’t: the space to explain complex ideas, the reach to go beyond borders, and the time to build lasting relationships.
If you’re launching in the U.S. or trying to scale after early growth, PR gives your brand the credibility to grow.
Because before people buy, they need to believe. PR makes that belief possible.
Case Studies
Startups face a unique set of challenges. Explore stories from startup businesses that demonstrate how innovative thinking, strategic planning, and resourceful execution can yield powerful results.
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PROXIHEALTHCAREUSA INC., New Jersey
Situation:
Hired by the Managing Director of the US Branch to build the strategic infrastructure of healthcare biotech startup with headquarters in South Korea and positioned and promoted patented new technology (CPG, life sciences) in the U.S. market.
Challenge:Approach:
Analyzed competitive landscape to refine brand positioning and formalize messaging across channels.
Conducted a diary study to uncover customer insights, improving SEO, content, and UX for a Shopify website.
Designed and launched U.S. website and LinkedIn for employer branding and recruitment.
Led strategic content creation for social media, video, and paid campaigns across all platforms.
Planned and optimized integrated marketing campaigns using performance data and defined KPIs.
Supported PR efforts with bilingual press materials and trade show coordination.
Updated product labeling and manuals to meet global compliance standards and managed Amazon content.
Results:
✔️ Achieved clear market differentiation and unified brand voice.
✔️ Boosted SEO and content performance through customer-driven insights.
✔️ Strengthened U.S. market presence and talent outreach.
✔️ Grew organic social media following 10x; 220K+ YouTube views in 2 months with VTRs up to 97%.
✔️ Enhanced campaign ROI through data-driven adjustments.
✔️ Secured media visibility at major international trade shows.
✔️ Ensured product compliance and optimized B2B2C sales content.