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From Ballroom to Online Giving
Fundraising Dagmar Trippen Fundraising Dagmar Trippen

From Ballroom to Online Giving

For decades, the annual gala was the lake that filled a nonprofit’s year: beautiful, deep, and filled once. Then the ballrooms closed.

A look back at how the pandemic changed fundraising for nonprofits, what virtual events could and couldn’t replace, and why the smartest organizations now keep the lake and build the river: many drops, from many places, flowing all year.

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