Nonprofit Organizations
Digital transformation has opened a world of infinite possibilities. While nothing can truly replicate the magic of in-person events—cocktails, charity galas, and fireworks—the digital age has unlocked new ways to connect with donors and amplify the impact of philanthropy.
Nonprofit fundraising is evolving.
Virtual tools are making charity and the joy of giving accessible to anyone, anywhere, at any time. Whether through crowdfunding platforms like Facebook’s birthday fundraisers, online trivia nights, charity art auctions, or digital cook-alongs, nonprofits can now engage with supporters in creative, cost-effective ways. These activities extend beyond the traditional once-a-year gala, creating a year-round secondary revenue stream.
Digital Fundraising: A New Horizon
As nonprofits embrace digital tools, the key to success isn’t just reaching more people—it’s building meaningful connections. Discover Dagmar’s insights on how to make your digital communication truly impactful.
Proven Success:
River Valley Regional YMCA, Lock Haven Branch, PA
Challenge: An urgent need to raise $880K for a capital campaign to restore pool facilities.
Strategy:
Developed a multi-channel strategy combining offline and online efforts.
Crafted new content and spearheaded email marketing, newsletter mailings, and branded promotional materials.
Designed an impactful Facebook campaign and launched a public relations initiative featuring stakeholder stories in local newspapers.
Mentored three directors in strategic social media planning.
Results:
✔️ Secured $280K (30% of the goal) within just three months.
✔️ Integrated tools like Slack, Google Workspace, and Canva to streamline efforts.
✔️ Established a robust digital transformation process for future initiatives.
“Dagmar originated a multi-channel approach, including various campaigns and creative outreach methods. It is due to her organization, knowledge, and persistence that we achieved TIER 1 of $280K. She is focused, driven, and highly knowledgeable with an eye for detail while simultaneously warm and kind. I cannot thank her enough for her time or talent.”
— Corinne Amrom, Executive District Director RVR YMCA, PA
Explore how nonprofits can harness the power of digital tools to create sustainable, year-round revenue streams while maintaining the magic of traditional fundraising events.
Growth Amplified:
North Shore Holiday House, Long Island, NY
Challenge: Curating the organization’s annual newsletter while addressing broader needs for long-term marketing and communications improvements.
Strategy:
Established a cohesive visual identity and brand standards across all channels.
Updated the website and developed promotional materials, including newsletters, flyers, and playbills.
Built a media strategy that engaged regional magazines and newspapers.
Implemented a social media calendar, boosting Instagram engagement by 467% and increasing Facebook and LinkedIn presence.
Created donation campaigns that exceeded the $500K annual fundraising goal repeatedly.
Results:
✔️ Enhanced brand recognition with a consistent visual identity.
✔️ A growing social media presence and a network of publishers generating multiple features.
✔️ Donation campaigns consistently surpassed goals, ensuring sustained growth.
