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Digital Footprint - Comprehensive Business Audit
Shape. Align. Lead.
Whether you’re applying for a job, joining an esteemed board or organization, or preparing to launch a PR campaign - your online presence matters. Your digital footprint shapes how others perceive you before you ever step into a room.
This audit helps you understand what the internet is saying about you - and what it’s not. From your business to your personal brand, we analyze where you show up, where you’re missing, and how well your presence aligns with your goals. It’s the first, essential step toward building credibility, trust, and visibility with the audiences that matter most.
What’s Included
✔ Online Visibility Review – search presence across the first 3 pages of Google:
• Your or your organization’s correct name
• Common misspellings or variations
• Industry-relevant keywords + location (e.g., “[Your Service] near me” or “[Industry] in NYS”)
✔ Profile & Platform Audit – analysis of your presence on directories, listings, review sites, and social platforms
✔ Google Business & SEO Check – review of your Google Business profile and how well your website appears in search, including basic SEO performance and keyword visibility
✔ Content & Messaging Check – evaluation of public-facing content and how well it aligns with your brand and goals
✔ Gap & Accuracy Assessment – where you're missing, misrepresented, or underleveraged online
✔ Strategic Roadmap – personalized PDF report with findings, prioritized actions, and short- and long-term recommendations
Perfect For:
Small to mid-sized businesses and nonprofits
Leadership teams prepping for media outreach or fundraising
Organizations seeking credibility and visibility in a crowded market
Anyone asking, “What’s really out there about us—and what’s missing?”
Pricing – Capital Region, NY:
Personal Branding: $495
Comprehensive Business Audit: $795
Custom Quotes for larger organizations or multi-brand portfolios. Please email me at dagmar@dagmartrippen.com.
Timeline:
Report delivered in 10 business days
30-minute follow-up call scheduled at your convenience
Shape. Align. Lead.
Whether you’re applying for a job, joining an esteemed board or organization, or preparing to launch a PR campaign - your online presence matters. Your digital footprint shapes how others perceive you before you ever step into a room.
This audit helps you understand what the internet is saying about you - and what it’s not. From your business to your personal brand, we analyze where you show up, where you’re missing, and how well your presence aligns with your goals. It’s the first, essential step toward building credibility, trust, and visibility with the audiences that matter most.
What’s Included
✔ Online Visibility Review – search presence across the first 3 pages of Google:
• Your or your organization’s correct name
• Common misspellings or variations
• Industry-relevant keywords + location (e.g., “[Your Service] near me” or “[Industry] in NYS”)
✔ Profile & Platform Audit – analysis of your presence on directories, listings, review sites, and social platforms
✔ Google Business & SEO Check – review of your Google Business profile and how well your website appears in search, including basic SEO performance and keyword visibility
✔ Content & Messaging Check – evaluation of public-facing content and how well it aligns with your brand and goals
✔ Gap & Accuracy Assessment – where you're missing, misrepresented, or underleveraged online
✔ Strategic Roadmap – personalized PDF report with findings, prioritized actions, and short- and long-term recommendations
Perfect For:
Small to mid-sized businesses and nonprofits
Leadership teams prepping for media outreach or fundraising
Organizations seeking credibility and visibility in a crowded market
Anyone asking, “What’s really out there about us—and what’s missing?”
Pricing – Capital Region, NY:
Personal Branding: $495
Comprehensive Business Audit: $795
Custom Quotes for larger organizations or multi-brand portfolios. Please email me at dagmar@dagmartrippen.com.
Timeline:
Report delivered in 10 business days
30-minute follow-up call scheduled at your convenience