CASE STUDY
Website Launch for Personal Branding
ROBIN RIBACK, NY (2021)
Situation:
Robin is a technical writer and creative fiction author, as well as a data manager who looked for a platform to feature her many talents.
Challenge:
Personal branding, like all branding, is a journey, and once you’re on your path, you evolve -- as did Robin. While working together, we honed her vision, and she found her calling as a solo entrepreneur, creative author, and writing coach.
Strategy:
Developed Robin’s Personal Branding
Designed a multi-faceted website (WordPress) with an effective information architecture and a targeted content strategy
Re-defined her unique value proposition
Conceptualized product portfolio, pricing, invoicing
Rebrand, rebuild her site from personal to business, and launch LinkedIn business page
Created a go-to-market strategy
Crafted an overall social media strategy and content calendar for the early startup phase, primarily on LinkedIn and Medium
Results:
✔️ We rebranded Robin from personal to “Write Right With Robin”
✔️ Robin has started to sell several courses
Meanwhile, Robin has traded coaching for creativity - and is now writing her first sci-fi novel!
Dagmar is highly knowledgeable and inspiring, and she’s encouraged me in so many ways: As she built my website, she helped me to hone my vision, my business, and my brand. Her talent for visual design and web content strategy makes my site stand out and shine!
She continues to be my trusted coach and mentor as we discuss my go-to-market strategy and game plan: As we build my business, she continues to reimagine and enhance my website - I’m excited and impressed with every upgrade and iteration! My business expansion is powered by her strategic social media plan for me. She also helped me with my LinkedIn business page as well as my social media calendar!
I’m very comfortable confiding in Dagmar - she’s so easy to talk to, AND she’s fun to work with! She sees the “big picture,” and at the same time, she gives attention to the smallest details. Her passion, energy, expertise, and guidance have empowered me to grow as a solopreneur.
- Robin Riback -
